7 April 2026—On 1-7 April, WHPA and its members celebrated World Health Worker Week with a first: a joint social media campaign highlighting the unique value of health professionals which stems from the advanced education, rigorous regulation, and high degree of autonomy in clinical decision-making which set them apart.
In a series of 20 short statement videos made by senior leaders and practicing health professionals from WHPA’s member organizations, the campaign drove home its key message: that investing in the unique value of health professionals is not a cost, it is one of the highest-return public investments governments can make.
Read the press release in English, French and Spanish
View the kick-off video message from the WHPA Chair, Howard Catton
The campaign was highly successful, with particularly strong engagement with videos with a regional focus, which had the highest numbers of re-posts. Many viewers chose to share the message with their peers and contacts and amplify it beyond the reach of WHPA and its members. WHPA's opening post featuring the kick-off video by WHPA Chair Howard Catton garnered the single largest number of viewers across all platforms.
The campaign is an example of WHPA’s interprofessional collaboration in action: Member organizations supported one another by amplifying shared messages and showcasing collective advocacy, with full support from the WHPA Secretariat.
Show your support
To review the campaign, WHPA check out the hashtags #WHWweek and #InvestInHealthProfessionals on the main social media platforms. Every day on 1-7 April there were new videos and quotes from WHPA and its member organizations to re-post, share and comment on, which are easily recognizable through the WHPA’s #WHWweek logo below.
View the kick-off video by WHPA Chair and CEO of the International Council of Nurses, Howard CattonRead the press release in English
Read the press release in Spanish
Read the press release in French